After being adopted at the age of 9 years old, I came back to live in the USA from Guatemala! My adoptive grandpa owned his own company and I grew up around the oyster farming business. He took Sundays and Mondays off, and I grew up with the mentality that money is easy to come by with hard work.
MOVED TO USA FROM GUATEMALA
Problem-solving became my daily go-to tool, and learned that the relationship with your customer & the service you provide is the most important skill you can have.
WORKED IN INSURANCE INDUSTRY
This was one of my most challenging jobs to date, and sadly left after being discriminated against & harassed due to the color of skin. Having gone through a worker's comp claim against discrimination and harassment really opened my heart and mind up that I needed to speak up about my experiences not only concerning business but life.
WORKED AT AN ELEMENTARY SCHOOL
Being a first generation Latinx and mother of 3; being an example to other women in business of what is possible moving past obstacles and life's unexpected situations is one of my core values. From the beginning of my hairstylist career, I have done things very opposite of what everyone does and used my own unique voice and experiences to grow my business and connect with my ideal clientele.
BECAME A HAIRSTYLIST
Mentoring + Education for Beauty Professionals
Business is simple, fun, and abundant. I know after helping over 40 beauty professionals in all different realms of the beauty service industry become educators & grow their businesses.
FOUNDED CELESTE the stylist
Launching the mobile salon, I started with a budget of $10,000 and decided on the DIY route, going on Craigslist, and searching vintage campers. I reached out to a fellow small business.
Owner to see if she would offer her decorating touches, and she ended up collaborating with me to make it a special space.
The Mobile Salon
Booth renting left me alone most of the time, so in February 2020 I decided to sign a lease and have my studio. I was killing it… and then two weeks later the first shutdown in California happened. I had just found this new space I could work from. I cried for two weeks.
I have been behind some family and friends business ideas and consulting, this year I decided to expand so that I can impact not only the beauty business market but small business and entrepreneurs both online and locally. Through CG consulting, I provide private business consultation and mentoring.
After successfully launching a mobile salon, I love the fact that I could turn this mobile space into an events space, and I did. I launched Sonoma Mobile Lounge, a vintage space for special occasions.
Sonoma Mobile Lounge